Over the years in Nigeria, the use of e-commerce has evolved. Nigeria has moved from the traditional way of trading where the buyer and seller must meet to transact; to a more sophisticated way of buying and selling through the internet, social media, etc (e-commerce). E-commerce is now widely accepted by almost every Nigerian. Before this time Nigerians One can trace this
The recent upturn in e-commerce enterprises across Nigeria and Africa at large is revolutionizing not just the retail market but also business in general. The growth potential of this niche, as demonstrated by several e-commerce firms showcases the enormous opportunity undertapped. As one of the continent’s leading IT market, Nigeria has seen a rapid surge in the development of ecommerce businesses. According to euromonitor international, Nigerians are said to have spent N62 billion ($380 million) in online purchases as at 2011, with that figure predicted to rise as high as N150 billion ($920 million) by 2014. – Ventures Africa
The use of e-commerce is on the rise, with individuals and corporate organizations clamoring for their online stores. However, only a few out of thousands of e-commerce sites in Nigeria has been able to make a difference. Just like Amazon, Aliexpress and ebay, Nigeria now has various similar online shopping platforms. These online stores has build a brand that is instantly recognizable by an average Nigerian. This indices for this rating is based on popularity and online presence, prices (competitive prices), massive campaigns (both online and offline), mobile friendly sites, easy navigation, convenience, return policies, delivery policies, etc
Most Influential E-commerce Sites in Nigeria (2018 Statistics)
1. Jumia Nigeria
At No. 1 is Jumia.com.ng It is not contentious to say that the most most influential and popular e-commerce site in Nigeria, Jumia started operating in this country in May 2012. It is a firm widely loved in Africa as it offers quality products for sale at very affordable prices and deliver prompt services across some 23 countries, Nigeria inclusive, on the continent. On Jumia, there are lots of sellers that display their products on the site, and there is freedom to pay on delivery on ordering some products in Lagos.
Jumia has continued to dominate the e-commerce industry in Nigeria. The company seems to have a huge budget on campaigns and adverts. he popularity of Jumia Nigeria has gone far beyond the shores of this continent and was rated by Amazon’s Alexa as the most visited e-commerce website in Nigeria. You can sell virtually all your forms of products on Jumia.
Konga is another popular e-commerce site that operates in Nigeria and was established in 2012. It is a cool platform, headquartered in Ikeja, Lagos, where sellers showcase their wares including fashion items, food items, groceries, phones, electronic gadgets, education materials and lots more.
Over the years Konga is the only e-commerce website giving Jumia a close competition. This competition i would say is very important, as absence of competition brings monopoly.
DealDey popularly known for their daily deals. DealDey is Nigeria’s number one daily deals website where you can find great deals of up to 90% discount on products and services like mobile phones etc. Of all the e-commerce sites mentioned in this write-up, DealDey offers the cheapest items. Enjoy amazing discounts on items listed on the platform such as technology, clothes, traveling plans, restaurants, utensils, dinners and several others. With DealDey, you can decide if you want your purchased items to be delivered to your doorstep or pick it up at the branch that is closest to you.
At No. 4 is Payporte. Launched in September 2014, PayPorte has since thrived to ensure it caters to a wide demographic that ranges from the youths and to the young urban professionals. The online e-commerce giant has tagged itself as Nigeria’s preferred online retail store.
PayPorte also partners with local businesses by showcasing their goods on its platform to a wider audience, these businesses access to customers, great logistics coverage and the opportunity to excel in business
At No 5 is Kara. Kara.com.ng is one of the top online stores in Nigeria, visited by thousands of people on a daily basis, Kara.com.ng offers a massive collection of everything from Mobile Phones to Electrical and Power Supplies products at some of the best prices. Kara also features a marketplace that allows other business owners to sell their products on the platform.
The above listed sites are the most popular and influential e-commerce sites in 2018. However, there are other online stores doing very well. Article coming in a bit. Drop your comments and suggestions